Leonardo Freire

Leonardo "Hackin" Freire is a highly experienced technology leader currently serving as Principal Engineer at Insider Store since March 2024. Previously, Leonardo held the position of Director of Technology at Sallve from August 2020 to January 2024, where responsibilities included driving technological vision, building empowered teams, and optimizing e-commerce architecture. Notable achievements include significant cost efficiency projects, advanced customizations in Shopify, and fostering an inclusive technical leadership culture. Leonardo has founded and led several startups and has a solid background in e-commerce and technology, holding roles from E-commerce IT Manager at Wine.com.br to Founder at multiple companies. Leonardo holds a Bachelor's degree in Computer Science from Faculdades Integradas Espírito-Santenses - FAESA.