Inspired Thinking Group (ITG)
Alexandra Syme currently serves as the POS & VM Category Lead for JLP at Inspired Thinking Group (ITG), a position held since November 2024. Before this role, Alexandra was a Senior Category Buyer at Well Pharmacy from February to November 2024 and worked at N Brown Group from September 2019 to February 2024, where responsibilities included managing seasonal categories as a Buyer/Senior Buyer. Previous experience includes roles as a Junior Buyer at N Brown Group, an Assistant Buyer at Ponden Home, an Assistant Merchandiser at PrettyLittleThing.com, and various positions at N Brown Group, including Assistant Womenswear Merchandiser and Trainee Merchandiser. Alexandra holds a BSc (Hons) in Fashion Buying and Merchandising from The Manchester Metropolitan University and completed foundational education at Driffield School, achieving 11 GCSEs A*-C and 3 A Levels.
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Inspired Thinking Group (ITG)
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ITG are the halo content partner to leading businesses around the world. We eliminate marketing complexity and deliver engaging, tech-enabled, agile content that drives growth and reduces marketing costs. We do this through 4 core pillars: Capture: Leveraging AI and AR-enabled production technology to capture more images and film Create: Engaging, channel-specific content delivered at the speed of retail Automate: A full suite of tools delivered via our Gartner-leading Content Marketing Platform (CMP), Storyteq Integrate: Uniting your content ecosystem for simplicity With over 1,400 ITGers throughout our global offices, we simplify the complicated, automate the tedious, and create the beautiful.