Instacart
Fidji Simo is the Chief Executive Officer at Instacart. Simo joined the Board of Directors in January of 2021. Simo was previously the Head of Facebook App, where she led the development and strategy for the Facebook App, including News Feed, Stories, Groups, Video, Marketplace, Gaming, News, Dating, Ads and more. She joined Facebook in 2011, and had been a core driver of Facebook's mobile monetization strategy and led the team in charge of developing ad formats for mobile. She also made video a critical part of the Facebook experience, from rolling out videos that autoplay in News Feed, to building and launching Facebook Live and Watch. In her most recent role, she led all Video, Games, and Monetization efforts across the Facebook App.
Prior to Facebook, Simo joined eBay in 2007, as part of the Strategy team. In addition to serving as a member of Instacart's Board of Directors, Simo co-founded Women in Product, a non-profit to help women reach leadership positions in product management.
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Instacart
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Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 800 national, regional, and local retail brands to facilitate online shopping, delivery and pickup services from more than 70,000 stores across more than 5,500 cities in North America on the Instacart Marketplace. Instacart makes it possible for millions of busy people and families to get the groceries they need from the retailers they love, and for more than 600,000 Instacart shoppers to earn by picking, packing and delivering orders for customers on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase.