Instacart
Prakriti Parijat is a seasoned professional in user experience research and design, currently serving as Director and Head of Research at Instacart since September 2020. Previously held key roles at DBS Bank from February 2016 to February 2020, including VP and Head of UX Research & Insights, where Prakriti managed a team of 10 researchers and supported over 50 designers across multiple countries. Other noteworthy experiences include positions at PebbleRoad Pte Ltd, Human Factors International, and RECOUP Neuromusculoskeletal Rehabilitation Centre. Prakriti possesses advanced academic credentials with a Ph.D. and multiple master's degrees from Virginia Tech, specializing in Human Factors, Ergonomics, and Biomedical Engineering.
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Instacart
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Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 800 national, regional, and local retail brands to facilitate online shopping, delivery and pickup services from more than 70,000 stores across more than 5,500 cities in North America on the Instacart Marketplace. Instacart makes it possible for millions of busy people and families to get the groceries they need from the retailers they love, and for more than 600,000 Instacart shoppers to earn by picking, packing and delivering orders for customers on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase.