Intarget
Alessandro Laudati has a diverse and extensive work experience in the field of digital business development and digital media channels. Alessandro started their career in 2004 as a Project Manager and Social Media Manager at Gruppo Roncaglia - Marketing e Comunicazione, where they worked with notable clients such as Euronics, Lexus, Toyota, and Save the Children. Alessandro then moved on to DDB in 2008 as a Digital Account Supervisor, where they were responsible for digital activities and services for all agency clients.
In 2010, Laudati joined TBWA\\Worldwide as an Account Director and Digital Strategist, where they managed agency services and activities for BNL-BNP Paribas and Findomestic accounts.
From 2012 to 2017, they worked at McCann Worldgroup, first as an Account Director and later as a Digital Business Lead & Innovation Consultant Director. In these roles, they developed business strategies for new clients and managed digital strategies and workflows for projects. Alessandro worked with clients such as MASTERCARD, GENERAL MOTORS, POSTE ITALIANE, ELI LILLY, and ABBVIE.
Since 2018, Laudati has been working at Intarget as a Client Services Director, leading the Intarget team for an international client portfolio. Their responsibilities include simplifying complex concepts and helping clients navigate and transform in today's digital world.
Currently, in 2021, Laudati is also a Docente at 24ORE Business School.
Alessandro Laudati has a diverse education history. In 2002, they started their studies at Sapienza Università di Roma, where they pursued a degree in Communication. Alessandro completed their degree in 2008. During their time at the university, Alessandro also enrolled in Ma.Gi.Ca. Mediamaster, where they obtained a 1st Level Master in Advertising Communication Expert in the year 2005-2006.
In 2009, they attended two separate schools to further their education in Marketing and Communication. Alessandro completed a Master's program at 24ORE Business School and another Master's program at Centro Studi Comunicare l'Impresa.
In 2019, Alessandro attended INSEAD, where they participated in the EMEA CxO Academy and earned a certification titled "Leading Digital Transformation."
In addition to their formal education, Alessandro also obtained a certification from INSEAD in November 2019 for completing the EMEA CxO Academy.
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Intarget
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Intarget is a strategic consulting partner on the customer journey. Founded in Pisa in 2001, it now has four additional offices in Milan, Rome, Chiasso and Shanghai. For more than 20 years, it has supported companies and brands with global customer journey planning and building effective and measurable brand strategies. Intarget supports national and international brands on their way to full digital maturity and the achievement of their business goals. With an international team of more than 180 professionals, it focuses on adding value and improving interactions between people and brands, making the most of digital technologies and platforms and implementing innovative technological solutions. The solutions ecosystem consists of three centers of excellence: ● Marketing solutions for strategic consulting on digital cross-media and cross-country initiatives covering the entire customer journey ● Data & Tech solutions for the integration and implementation of advanced technology infrastructures and platforms (cloud and AI) to enhance marketing ● Creative solutions for user experience planning in addition to the design and production of multimedia video, photography, motion graphics, 3D and post-production content to transform touchpoints into memorable experiences