Intarget
Erika Botta has a strong background in client relations, with experience in managing P&L responsibilities and setting revenue goals. ERIKA has worked as a Client Director at intarget, where they focused on achieving business goals and maintaining successful customer relationships. Prior to this, they held roles at Optimized Group S.r.l., including Head of Agency and Head of Digital PR & Social Media. In these positions, they were responsible for creating digital marketing strategies, monitoring results, and coordinating integrated offers with other services. Erika also has experience in PR and media relations, having worked as a Senior PR Account & Social Media Specialist at Studio Roscio and as a Senior Account & Media Relation at Conca Delachi. Throughout their career, they have worked with various industries, including fashion, luxury, design, and fast-moving consumer goods. ERIKA started their career in corporate communication at Philips.
Erika Botta attended the Università Cattolica del Sacro Cuore from 2004 to 2009 where they obtained a degree in Scienze della Comunicazione Pubblica e Internazionale. Later, from 2014 to 2015, they attended the Business School IL SOLE 24ORE and completed a Master's degree in Marketing e Comunicazione Digitale.
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Intarget
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Intarget is a strategic consulting partner on the customer journey. Founded in Pisa in 2001, it now has four additional offices in Milan, Rome, Chiasso and Shanghai. For more than 20 years, it has supported companies and brands with global customer journey planning and building effective and measurable brand strategies. Intarget supports national and international brands on their way to full digital maturity and the achievement of their business goals. With an international team of more than 180 professionals, it focuses on adding value and improving interactions between people and brands, making the most of digital technologies and platforms and implementing innovative technological solutions. The solutions ecosystem consists of three centers of excellence: ● Marketing solutions for strategic consulting on digital cross-media and cross-country initiatives covering the entire customer journey ● Data & Tech solutions for the integration and implementation of advanced technology infrastructures and platforms (cloud and AI) to enhance marketing ● Creative solutions for user experience planning in addition to the design and production of multimedia video, photography, motion graphics, 3D and post-production content to transform touchpoints into memorable experiences