Intarget
Giampiero Mandraffino has extensive experience in marketing and strategy, currently serving as Head of Marketing Intelligence, Head of Strategy, and Advertising Technology Director at Intarget since December 2017. Prior to this role, Giampiero was Head of Performance Marketing and a Search Engine Marketing & Web Analytics Specialist at Max Mara Fashion Group from July 2013 to November 2017. Giampiero began a career in digital marketing as a Digital Marketing Specialist at Diennea - MagNews from September 2012 to June 2013. Academic achievements include a Master's in Marketing, Communication and New Media with a focus on International Marketing from Bologna Business School (2012-2013), a Master's Degree in Business Management from Università di Catania (2008-2011), and a Bachelor of Business Administration (BBA) in Economia Aziendale from the same university (2002-2007).
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Intarget
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Intarget is a strategic consulting partner on the customer journey. Founded in Pisa in 2001, it now has four additional offices in Milan, Rome, Chiasso and Shanghai. For more than 20 years, it has supported companies and brands with global customer journey planning and building effective and measurable brand strategies. Intarget supports national and international brands on their way to full digital maturity and the achievement of their business goals. With an international team of more than 180 professionals, it focuses on adding value and improving interactions between people and brands, making the most of digital technologies and platforms and implementing innovative technological solutions. The solutions ecosystem consists of three centers of excellence: ● Marketing solutions for strategic consulting on digital cross-media and cross-country initiatives covering the entire customer journey ● Data & Tech solutions for the integration and implementation of advanced technology infrastructures and platforms (cloud and AI) to enhance marketing ● Creative solutions for user experience planning in addition to the design and production of multimedia video, photography, motion graphics, 3D and post-production content to transform touchpoints into memorable experiences