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Peter Poulton

Marketing Automation Manager At Intelisent at Intelisent

Peter Poulton is an experienced marketing professional with a strong background in marketing automation and campaign management. Currently serving as the Marketing Automation Manager at Intelisent since December 2021, Peter previously held the position of Group LTC Campaigns Manager at Genworth Financial from September 2000 to April 2021, where responsibilities included managing technology systems and processes for Group LTC marketing campaigns. Earlier in their career, Peter worked as a Graphic Designer at Capital One Financial from 1998 to 2000 and at CarMax, Auto Superstores from 1994 to 1998.

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Richmond, United States

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Intelisent

Intelisent brings together the best of strategic thinking, data analytics, creative services, process optimization, technology, and state-of-the-art print, email, and digital production. This enables us to create better outcomes for blue-chip companies, large and small, across financial services, telecom, insurance, retail, and emerging sectors. Recently, Intelisent has helped clients: • Get benefits of fully personalized, multi-variant direct marketing without constraining resources or adding complexity • Pivot from a B2B focus, and positioning to succeed in the crowded and competitive direct-to-consumer market • Increase response and engagement while reducing risk and inefficiencies These better outcomes are possible because of our unique ability to identify not just what the data says, but what it really means. This is what drives marketing success today. But this information can be easy to mishandle, or even to miss, unless you know where to look. Thanks to our deep experience turning data into results, we can steer you clear of potential pitfalls and straight toward new opportunities. Helping you do more ... with less. The challenge: How do you engage and persuade consumers who are increasingly indifferent to traditional marketing channels? How do you do it with maximum efficiency, since you’re always being asked to do more with less? The answer we come up with for you will be unique and customized, because we believe success doesn’t come from a cookie cutter. We start by asking you some important questions: What are you trying to accomplish? What does success look like, not just today, but into the future? Then, we draw on what we’ve learned from creating, delivering, and analyzing billions of marketing impressions every year. Unlike consultants or even marketing agencies, Intelisent brings together the best thinkers and doers. We’re a full-service team of experts, each of whom has a rich and varied track record of creating better outcomes.


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51-200

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