Intentio Agency
Jaani Saulamaa is a seasoned digital marketing professional with extensive experience in paid search consulting. Currently serving as Co-founder and Senior Paid Search Consultant at Intentio Agency since April 2023, Jaani aims to redefine industry standards in search marketing. Previously at OIKIO Digital Performance Agency from September 2019 to March 2023, roles included Lead Paid Search Consultant and PPC Consultant, focusing on web analytics and digital advertising optimization. Earlier experience includes leading a team as SEM Consultant at Mediashake Oy, where Jaani ensured optimal ROI for clients' Google search engine marketing investments and developed SEM operational processes. Jaani began in digital marketing as a Marketing Analyst Trainee at Markkinoinnin Muurahainen, emphasizing customer acquisition and campaign optimization. Academic credentials include a Master's degree in Accounting from LUT University, a Master's degree in Marketing from Athens University of Economics and Business, and a Bachelor's degree in Financial Management from LUT University.
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Intentio Agency
We are here to set the new industry standard for search marketing. Intentio Agency is a Helsinki-based digital marketing agency solely focused on search. We advise our clients on all matters related to organic (SEO) and paid search (SEM). We focus on search as search is the most critical digital channel: it is the closest to conversion and the channel that for most businesses, generates lion share of leads and sales - it's simply the channel that is too important to fail. We challenge the industry with our senior-level knowledge and the fact that we do search as one channel rather than two separate disciplines. Professionals at Intentio are senior-level specialists at either SEO or SEM - not generalists. We believe that both organic and paid search are so complex nowadays that in order to deliver the best results, a true professional is needed to own the channel. Even though you need different skill sets and professionals for SEO and SEM, we believe that these two channels should be considered in conjunction with one another. Organic and paid search have a huge dependency on each other both financially and in terms of guiding the customer behaviour and raising brand awareness. We want to make sure that our clients are fully aware of what happens in these channels and how the performance and plans for each impact the other. Get in touch!