Intention.ly
Sonya Dhar is an experienced professional in the financial services and technology sectors, currently serving as the Director of Account Strategy at Intention.ly since January 2025 and as an Ambassador for The Founders Arena since June 2023. With a focus on fostering innovation and entrepreneurship, The Founders Arena aims to create a collaborative ecosystem within the WealthTech industry. Previously, Sonya held various roles, including Director of Client Solutions at PCR Financial Aggregation, Wealth Technology Strategist Consultant at F2 Strategy, and positions in product reference data and risk management at JPMorgan Chase & Co. and Morgan Stanley, respectively. Sonya's foundational experience also includes working as a Data Analyst at Merrill Lynch. An alumna of New York University with a Bachelor of Arts in English, Sonya's educational background demonstrates a diverse pursuit, including studies at Dickinson College and Parsons School of Design.
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Intention.ly
Intention.ly is a growth engine design consultancy and marketing agency that launched in early 2021, at a time when financial services companies were scrambling to evolve their business models to account for the overnight shift in the way consumers were purchasing products and interacting with brands. Having led marketing at some of the largest and most successful fintech firms, the team behind Intention.ly believes that marketing can and should be utilized as a strategic driver of company vision and revenue. It is their mission to help company leaders reimagine their approach to growth by championing the value and impact modern marketing can have. While Intention.ly works with a wide range of fintech and finserv companies– including start-ups looking to outsource their go-to-market planning, growth stage firms looking for advice and counsel on how to turbocharge their marketing efforts, and established firms looking to modernize their outdated ways– the biggest commonality amongst their clients is their willingness to be bold and creative in their approach to driving revenue. Intention.ly clients are excited to change, evolve, and push boundaries and they want a partner to challenge, advise and run alongside them, in reaching their growth goals. Be inspired to change the way you think about growth.