Dave Spencer

Director, Marketing Integration at International

Dave Spencer is an accomplished marketing executive currently serving as the Director of Marketing Integration at International Motors since January 2024, where leadership of a marketing team spans multiple business units and focuses on B2B go-to-market strategies and demand generation. As a member of the CMO Collective since January 2021, involvement in an exclusive community of senior marketing leaders further enhances industry insights. Previously, Dave held the position of Chief Marketing Officer at AllCare Primary & Immediate Care, where foundational marketing strategies and brand repositioning were established for a healthcare start-up. Prior to that, at Centria Autism, the role of Chief Marketing Officer included transforming marketing strategies to significantly increase client demand and improve customer acquisition costs. Dave's earlier experience at General Motors involved key roles in brand strategy for Chevrolet and Buick, where innovative campaigns were launched to reshape brand perceptions. Educational credentials include an MBA in Integrative Management from Michigan State University and an undergraduate degree from California State University, Fresno.

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International

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International builds International trucks and engines and IC Bus® school and commercial buses that are as tough and as smart as the people who drive them. Our solutions deliver greater uptime and productivity to fleets across North America. We also develop Fleetrite® aftermarket parts. In everything we do, our vision is to accelerate the impact of sustainable mobility to create the cleaner, safer world we all deserve. We are part of the TRATON Group, one of the world's leading commercial vehicle manufacturers.


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