Christoph Frechen

Christoph Frechen is the General Manager of Global Marketing at INTERSPORT Group, a role held since 2018, where significant contributions include leading the brand's holistic transformation and enhancing Partner Marketing for improved consumer engagement. Prior experience includes a decade at adidas in various senior roles, such as Senior Director of Brand Innovations, where Christoph developed innovation concepts aligned with global strategies, and Brand Director, where Christoph transformed the distribution model, regaining market leadership. Earlier experience includes managing North American operations for cip marketing and supporting adidas in marketing communications. Christoph holds a Diploma in Economics from the University of Applied Sciences Bonn.