Intersport
Jana Palsa is a skilled digital marketing professional with a strong background in international brand campaigns, currently serving as a Jr. Digital Marketing Project Manager at IIC - INTERSPORT International Corporation GmbH since January 2016. Jana has experience in managing marketing activities for major brands such as NIKE, PUMA, and adidas, while also supporting the Digital Marketing Manager. Previous roles include business development strategy and market analysis at Comlux the Aviation Group, where collaboration included quantitative and qualitative data research, and involvement in market segmentation. Jana has also engaged in start-up projects focusing on market analysis and budgeting, as well as academic research on organizational change. Educational qualifications include a Bachelor of Science in Business Administration and a Bachelor of Science in International Business.
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Intersport
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IIC-INTERSPORT International Corporation is the brand management and purchasing company of the INTERSPORT Group. With a retail turnover of over EUR 11 billion and more than 5,500 associated retailers in 44 countries, INTERSPORT has the worldwide leading position in the sporting goods retail market.