Intoxalock
Adam Roorda had a diverse work experience starting in 2002, when they worked as an Account Services professional at Froehlich Communications. From 2004 to 2008, they served as the Marketing and eCommerce Director at MC Advantages/Spyke/Compu-Fire. Adam then joined ARAG Legal Insurance in 2008 and held various roles, including Digital Marketing, Senior Marketing Consultant, and Manager of B2C and B2B Marketing. In 2016, they became the Director of Business Development at Think Digital Inc. before joining Intoxalock in 2017 as the Director of Marketing, Customer Acquisition, and B2B Sales.
Adam Roorda has a Master of Business Administration (M.B.A.) degree from the University of South Dakota. Additionally, they hold a Bachelor of Arts & Science degree in Advertising and Political Science from Iowa State University. In terms of certifications, Adam has obtained the DMA Certificate in Marketing Analytics, the DMA Certified Content Marketer, and the DMA Certified Marketing Professional, all from the Direct Marketing Association. No specific information is provided regarding the years or months in which these certifications were obtained.
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Intoxalock
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Based in Des Moines, Iowa, Intoxalock is an organization that prides itself on a strong Iowa work ethic, providing customers with professional services and the most reliable alcohol monitoring devices available. Their top-rated ignition interlock devices meet state requirements in more than 40 states with alcohol monitoring products utilized in all50 states.In conjunction with researchers at Iowa State University, Consumer Safety Technology LLC (CST) developed the Intoxalock ignition interlock device using alcohol-specific fuel cell technology in 1992. CST was the first company to use this cutting-edge technology, which is now an ignition interlock industry standard. In 2012, CST began officially doing business as Intoxalock.