INVIDI Technologies Corporation
Bruce Anderson is a recognized expert in digital video technology and advanced advertising solutions, currently serving as Co-CEO and Global CTO at INVIDI Technologies since December 2003. Anderson has played a pivotal role in the company’s growth and international expansion by developing industry patents and guiding technical direction. Previous roles include Owner of Videre Consulting, LLC, Vice President of Broadcast Products at DIVA Systems Corporation, Managing Director of Digital Television at Sarnoff Corporation, and Senior Engineer at Lockheed Electronics Company. Anderson holds a BSEE in Communication Theory from Western New England University and a certificate in Artificial Intelligence from MIT Sloan School of Management.
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INVIDI Technologies Corporation
INVIDI Technologies Corporation provides software applications that track targeted advertising. It offers Advatar, a digital set-top box application that delivers addressable targeted advertising and marketing messages to individual viewers. It facilitates the sales of digital products, digital tiers, and digital services, such as VOD, PVR, andpay-per-view events; Internet, voice, and wireless services; and triple play offers. Advatar serves multi-channel video programming distributors, marketers, advertisers, and media buyers and sellers. The company also provides INVIDI Advertising Decision System, an addressable television advertising technology for managing advertising decisions and selections for household delivery in the evolving business of television advertising. INVIDI Technologies Corporation was founded in 2000 and is headquartered in Princeton, New Jersey.