Haritha Duggirala

Senior Vice President - Product And Architecture at INVIDI Technologies Corporation

Haritha Duggirala has extensive work experience in the field of software engineering and system architecture. Haritha currently holds the position of Principal System Architect at INVIDI Technologies since October 2018. Prior to this, Haritha worked as a Principal System Engineer at ARRIS INTERNATIONAL PLC from April 2013 to August 2018, where they played a key role in the development of Surfboard cable modem & DOCSIS Gateway products.

Before ARRIS INTERNATIONAL PLC, Haritha worked at Motorola Mobility as a Principal Staff S/W from October 2008 to April 2013. During their time there, they were responsible for analyzing customer requirements and translating them into system level requirements for various products. Haritha was also the primary resource for the Digital Terminal Adapter/High Definition DTA/Xi-Client and DTA(XiD) projects, with over 10 million units deployed in domestic and international markets.

Prior to Motorola Mobility, Haritha worked at LSI Corporation as a Team Lead/Manager/Senior Software Architect from April 2006 to September 2008. Haritha also had a similar role at Agere Systems (merged with LSI) from March 2006 to March 2007. During their time at both companies, they worked on NAS SoC based reference platforms and was responsible for critical tasks and features of the NAS product.

Haritha's earlier work experience includes roles such as Senior S/w Architect at Digital5 from May 2004 to February 2006, Software Architect at Lotus Interworks from October 2002 to May 2004, and Team Lead at Aplion Networks from February 1997 to September 2002.

Haritha began their career at Wipro Technologies/Wipro Info Tech Ltd. as a Software Specialist (R&D)/Project lead from March 1992 to July 1996.

Overall, Haritha Duggirala has a strong background in software engineering, system architecture, and project management, with a focus on technical aspects, requirements analysis, and ensuring customer satisfaction throughout product life cycles.

Haritha Duggirala holds a Bachelor of Technology (B.Tech.) degree from College of Engineering - Andhra University. Haritha also pursued a Master of Technology (M.Tech.) in Computer Science from the Indian Institute of Technology, Madras.

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Princeton, United States

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INVIDI Technologies Corporation

INVIDI Technologies Corporation provides software applications that track targeted advertising. It offers Advatar, a digital set-top box application that delivers addressable targeted advertising and marketing messages to individual viewers. It facilitates the sales of digital products, digital tiers, and digital services, such as VOD, PVR, andpay-per-view events; Internet, voice, and wireless services; and triple play offers. Advatar serves multi-channel video programming distributors, marketers, advertisers, and media buyers and sellers. The company also provides INVIDI Advertising Decision System, an addressable television advertising technology for managing advertising decisions and selections for household delivery in the evolving business of television advertising. INVIDI Technologies Corporation was founded in 2000 and is headquartered in Princeton, New Jersey.


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