INVIDI Technologies Corporation
Lloyd Peterson has a diverse work experience in the technology industry. Lloyd started their career in 1987 at Reuters, where they worked as a software designer and later became a development manager and director. During their time at Reuters, Lloyd played a key role in designing and implementing software for a real-time financial information network. Lloyd also led a group of software developers in the creation of the next generation financial information network. In 2004, Lloyd joined INVIDI Technologies, initially as the Director of Software Development before being promoted to the position of VP of System Architecture in 2014.
Lloyd Peterson received their Bachelor of Science in Computer Engineering from the University of Michigan, where they studied from 1979 to 1983.
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INVIDI Technologies Corporation
INVIDI Technologies Corporation provides software applications that track targeted advertising. It offers Advatar, a digital set-top box application that delivers addressable targeted advertising and marketing messages to individual viewers. It facilitates the sales of digital products, digital tiers, and digital services, such as VOD, PVR, andpay-per-view events; Internet, voice, and wireless services; and triple play offers. Advatar serves multi-channel video programming distributors, marketers, advertisers, and media buyers and sellers. The company also provides INVIDI Advertising Decision System, an addressable television advertising technology for managing advertising decisions and selections for household delivery in the evolving business of television advertising. INVIDI Technologies Corporation was founded in 2000 and is headquartered in Princeton, New Jersey.