IOVLabs
Daniela Anantes is a seasoned marketing professional with extensive experience in developing and implementing effective marketing strategies across various companies. Currently serving as Performance Lead at RootstockLabs since August 2020, Daniela is responsible for designing marketing initiatives for Taringa, focusing on brand positioning and targeted audience engagement. Previous roles include Responsable de Marketing at AWTO, where Daniela managed commercial agreements and social media campaigns, and Coordinador Marketing Digital at invertirOnline.com, overseeing SEM campaigns and site performance analysis. Daniela's career also encompasses significant positions at Universidad de Belgrano, Starcom MediaVest Group, and Google, contributing to communication strategies, campaign development, and analytics. Daniela holds a degree in Public Relations from Universidad Kennedy.