IPG Mediabrands
Yardena Yoav serves as Associate Director of Digital Partnerships at HealixGlobal, overseeing the investment strategy for Healthcare Professionals (HCP) targeting campaigns in various therapeutic areas including Respiratory, COVID19, Lupus, Kidney/Renal, and Heart failure since January 2021. Previously, Yardena held multiple roles at HealixGlobal, including Supervisor positions for HCP and Direct-to-Consumer campaigns. Prior experience includes managing media planning and digital investments at Media Assembly for pharmaceutical and energy brands, integrated campaign planning at Wavemaker for CPG and luxury brands, and digital investment strategy roles at MEC and Accenture. Yardena earned a Bachelor's degree in Fine/Studio Arts and Psychology from Brooklyn College.
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IPG Mediabrands
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Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM and Initiative and through its award-winning specialty business units Reprise, MAGNA, Orion Holdings, Rapport, Healix and the IPG Media Lab.