Ironpaper
Arielle Hurst serves as the Senior Director of Product Marketing & Growth Strategy at Ironpaper, where a co-lead effort has restructured service businesses to enhance efficiency and scalability. With extensive experience in marketing and content strategy, Arielle has driven significant demand generation for global enterprises and high-growth startups, while previously achieving a 55% increase in content team performance and successfully closing $600,000 in new business as a Sales Enablement Manager. Prior roles include Marketing & Content Director at VIQ Solutions, Marketing Director at Transcription Express, and various marketing positions at Axosoft, where innovative content strategies and process improvements yielded substantial business growth. Arielle's educational background includes a Bachelor of Arts in Journalism and Mass Communication from the Walter Cronkite School at Arizona State University.