Alicia Ruiz

Alicia Ruiz is an accomplished professional with extensive experience in brand management and strategic marketing, currently serving as the Head of Love Isdin International at ISDIN, where Alicia designs and leads a global loyalty program across 12 countries. Alicia previously held the position of Head of the Oral Care Business Unit, focusing on the relaunch of Bexident through comprehensive strategies based on consumer insights. Alicia also contributed to ISDIN's global strategic plan in collaboration with the CEO and managed numerous strategic projects. Prior experience includes serving as Associate Client Director at Labbrand, where Alicia guided international clients in branding for the Chinese market, and multiple roles at Unilever, notably as Brand Manager for Knorr. Alicia holds a dual degree from Esade and has furthered education through programs at Shanghai Jiao Tong University and the Indian Institute of Management, Lucknow.