Isentia
Tom Youl is an experienced professional in the insights and research sectors, currently serving as an Insights Manager at Isentia since March 2022. Prior to this role, Tom held various positions at IBISWorld from January 2014 to March 2022, including Production Manager, Industry Team Leader, Industry Analyst, Client Relationship Manager, Sales & Client Services Support Coordinator, and Enterprise Researcher. Tom holds a Bachelor’s Degree in Marketing and Economics from Monash University, obtained between 2009 and 2012.
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Isentia
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Isentia Group Limited is a media intelligence company. The Company is engaged in the provision of media intelligence services to public and private sector clients through media database, media release distribution, media monitoring, social media monitoring, media analysis and content marketing. The Company's segments include Australia and New Zealand (ANZ) and Asia/Rest of the World (Asia/RoW). The Company has developed and hosted a range of Software as a Service (SaaS) platforms, such as its Mediaportal that provide customers access to time critical information, as well as tools to analyze and report on media intelligence. The Company provides social media insights and monitoring, quantitative and qualitative analysis, and analysis required by customers. The Company develops content marketing strategies and digital content. The Company uses Communique, a workflow management platform to handle the production process.