Isentia
Wendy Li has a diverse range of work experience spanning over several years. Wendy began their career in 1991 as a Software Engineer at the Institute of Computer Application & Simulation Technology, China Aerospace Co. Wendy then moved on to Lotus Development, IBM, where they served as a Regional Education Specialist. In 1997, they joined Network Connections UK as a Senior Developer. Wendy then transitioned to SinoFile Information Ltd. in 2000, where they held the role of IT Director for nearly a decade. Wendy later joined Sentia Media in 2009, first as an Operations Manager and then as a Research, Development & Delivery Director.
Wendy Li obtained a Bachelor's degree in Computer Science and Technology from Beijing University of Aeronautics and Astronautics, where they studied from 1987 to 1991. Later, they attended the University of Liverpool from 2002 to 2005, where they pursued Computer Science without obtaining a degree.
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Isentia
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Isentia Group Limited is a media intelligence company. The Company is engaged in the provision of media intelligence services to public and private sector clients through media database, media release distribution, media monitoring, social media monitoring, media analysis and content marketing. The Company's segments include Australia and New Zealand (ANZ) and Asia/Rest of the World (Asia/RoW). The Company has developed and hosted a range of Software as a Service (SaaS) platforms, such as its Mediaportal that provide customers access to time critical information, as well as tools to analyze and report on media intelligence. The Company provides social media insights and monitoring, quantitative and qualitative analysis, and analysis required by customers. The Company develops content marketing strategies and digital content. The Company uses Communique, a workflow management platform to handle the production process.