Istituto Europeo di Design
Joele Lucherini is a seasoned freelance brand strategy consultant with over two decades of experience specializing in digital strategy and marketing. Currently serving as a professor in digital strategy and influencer marketing at IED Istituto Europeo di Design, Joele also co-founded and strategizes for MotorsportMag.it, a blog focused on the Italian motorsport business. Previous roles include co-coordinating the digital marketing design course at IED Barcelona and developing digital strategies for Boiler Corporation, majime, and SHARE Festival Barcelona. Joele's academic background includes a degree from Università di Siena, enhancing a career dedicated to integrating creativity and strategic communication across various platforms.
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Istituto Europeo di Design
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For more than fifty years, the Istituto Europeo di Design has been operating in the fields of education and research in the disciplines of design, fashion, visual communication and management. Today, the IED is a constantly expanding international network that issues first-level academic diplomas and organises three-year courses, Masters courses, continuous professional development and advanced training courses. It is spread over nine cities—Milan, Turin, Venice, Cagliari, Florence, Rome, Barcelona, Madrid and São Paulo—and thirteen locations which occupy more than 50,000 square meters of space.