The Marketing and Brand Management team at ITC is responsible for developing and executing strategies that enhance brand visibility and drive consumer engagement across its diverse product portfolio, including chocolates, snacks, and staple foods. This team collaborates on market research, product positioning, and integrated marketing campaigns, ensuring alignment with the company's overall business objectives while fostering brand loyalty in a competitive landscape. They also oversee digital marketing initiatives to bolster direct-to-consumer (D2C) efforts, enhancing reach and customer connection.