It's Fresh
Simon Hollingsworth has over two decades of work experience in various senior financial and leadership roles. Simon is currently serving as the Financial Director at It's Fresh!. Prior to that, they were the Chief Financial Officer at iotaSciences for a year. Before joining iotaSciences, they worked as the Group CFO at Liaison Group from 2019 to 2020.
From 2013 to 2018, Simon held multiple roles at Housing Partners Ltd, including Managing Director, Chief Operating Officer, and CFO and Commercial Director. Simon played a crucial role in developing revolutionary Software as a Service (SaaS) solutions for the social housing sector.
Simon's career also includes serving as Director at SiHoll Limited in 2012 and Managing Director/CFO at Triscan Systems Limited from 2007 to 2012. During their tenure at Triscan, they successfully implemented strategies to increase average deal values and recurring revenue streams through the development of SaaS.
Prior to Triscan, Simon was the Director - CFO at VBi Limited from 2003 to 2007 and Founder/Director at FifteenSeven, a start-up embedded software developer, from 2001 to 2003.
Simon gained extensive experience as the Chief Financial Officer at Memory Corporation plc from 1999 to 2001, where they were responsible for fundraising, investor relations, and acquisitions.
Earlier in their career, Simon worked in Strategic Planning & Corporate Development at Scottish & Newcastle from 1996 to 1999.
Overall, Simon Hollingsworth's work experience demonstrates their expertise in finance, leadership, and developing innovative software solutions.
Simon Hollingsworth attended The Chartered Institute of Management Accountants from 1986 to 1990, where they obtained an ACMA degree in Accountancy.
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It's Fresh
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We're a UK-based Agri-Food Tech company solving the fresh produce ethylene problem … in a much more sustainable way. Based in Staffordshire, we're commercializing innovative solutions for the post-harvest and retail sectors. Addressing the impacts of ethylene in a fundamentally new way, our products can extend all the way to consumers’ homes. While there are many factors affecting the quality and shelf-life of fresh produce—things like agronomy best practice, harvesting approaches and post-harvest conditions on temperature, humidity, microbial controls, and time in transit—the management of the plant hormone ethylene is perhaps the most crucial. Without ethylene management, the extensive efforts on those other factors is effectively wasted; with it, and the produce is protected, reducing its stress and extending its life. Unlike other solutions, the It’s Fresh technology does not interfere with the natural pathways, or cover the produce with coatings. Instead, it manages and adsorbs ethylene, allowing the produce to develop naturally, albeit at a slower rate. This means produce protected with It’s Fresh simply tastes and smells better. We have now launched our second-generation technology (Active) with up to 10x the efficacy of our first generation. With ethylene-control products that are both customisable and seamlessly integrable, we support better returns for growers and retailers, and ultimately better eating outcomes for consumers, reducing waste across the supply chain at the same time.