ITV
Ruby Campbell is a seasoned marketing professional currently serving as a Senior Marketing Capability Manager at ITV, where responsibilities include managing the strategy and delivery of a capability roadmap focused on martech and adtech for improved marketing efficiency across various channels. Prior experience includes a role as a Senior Digital Marketing Specialist at The University of Auckland, where Ruby focused on customer acquisition for online postgraduate programs, and consulting at RLC Digital, assisting small businesses with digital marketing strategies. Ruby has held positions at krunch.co and Mighty Squid Studio, progressing from a Search Marketing Analyst to a Digital Marketing Consultant, effectively managing complex omni-channel digital campaigns. Ruby's academic pursuits include a Master's in Information Governance from The University of Auckland and a Mini MBA in Marketing, alongside a Bachelor's in Commerce from Victoria University of Wellington.
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ITV
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ITV plc (ITV) is an integrated producer broadcaster. The Company creates, owns and distributes content on multiple platforms. It operates through two segments: Broadcast & Online and ITV Studios. The Broadcast & Online segment operates the commercial family of channels in the United Kingdom and delivers content through television broadcasting. In addition to linear broadcast, the Company delivers its content on multiple platforms, including the ITV Hub and pay platforms or through direct content deals. The ITV Studios segment is the Company's international content business, which creates and produces programs and formats that return and travel, including drama, entertainment and factual entertainment. ITV Studios produces programming across a range of genres for ITV's own channels. ITV Studios also operates in five other international locations being Australia, Germany, France, the Netherlands (primarily Talpa) and the Nordics, where content is produced for local broadcasters.