ITV
Smeeta Mistry is a seasoned data analytics professional with extensive experience across various industries, currently serving as a Senior Data Analyst at ITV since February 2022. Previous roles include Trading Analytics Business Partner at N Brown Group, Senior and Insight Analyst at Next, and Commercial Analyst at mda. Smeeta has demonstrated expertise in marketing analysis and strategic change management during tenure at Ocado and Barclays, where responsibilities encompassed risk analysis, project management, and stakeholder communication. Smeeta holds a Bachelor of Science in Mathematics with Economics from Loughborough University and pursued a TV Masters from Thinkbox in 2022.
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ITV
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ITV plc (ITV) is an integrated producer broadcaster. The Company creates, owns and distributes content on multiple platforms. It operates through two segments: Broadcast & Online and ITV Studios. The Broadcast & Online segment operates the commercial family of channels in the United Kingdom and delivers content through television broadcasting. In addition to linear broadcast, the Company delivers its content on multiple platforms, including the ITV Hub and pay platforms or through direct content deals. The ITV Studios segment is the Company's international content business, which creates and produces programs and formats that return and travel, including drama, entertainment and factual entertainment. ITV Studios produces programming across a range of genres for ITV's own channels. ITV Studios also operates in five other international locations being Australia, Germany, France, the Netherlands (primarily Talpa) and the Nordics, where content is produced for local broadcasters.