Allison Reed

Allison Reed is an accomplished marketing professional with extensive experience in partner marketing across the EMEA region. Currently serving as the EMEA Senior Partner Marketing Manager at Ivanti since March 2024, Allison previously held a significant role at VMware as a Senior EMEA Partner Marketing Manager, where leadership in the GSI marketing programme was pivotal in supporting a $400M sales revenue target. Prior to VMware, Allison spent over 13 years at SAP (UK) Ltd. in various senior marketing positions, including the development and execution of marketing strategies across multiple countries in EMEA. Earlier career experience includes marketing management roles at Amdocs and Oracle, where strong partner marketing strategies and successful campaign executions were notable achievements.