Alice Charras

Alice Charras currently serves as the part-time Chief Marketing Officer and Marketing Consultant at iytro, where the focus is on delivering effective and profitable marketing solutions for startups and SMEs. With extensive experience as a freelance sales and marketing consultant, Alice has guided customer-centric growth strategies, partnerships, and marketing communications. Previous roles include B2B Outbound Expert at Snapshift, Key Account Manager at Groupon, and Digital Marketing Manager at Tokela. Alice's expertise encompasses sustainable business practices in the food industry, and Alice is actively involved in academic mentorship and engagement through speaking roles at Collège de Paris. Alice Charras holds a Master’s degree in Finance & International Management from EM Strasbourg Business School and has undertaken various additional educational experiences, including a culinary arts qualification.