Alexander Diedrich

Alexander Diedrich serves as the Head of eCommerce at J.LINDEBERG. Previously, Alexander held roles such as Head of Ecommerce North Europe at Levi Strauss & Co., where responsibilities included leading growth strategies and optimizing the customer journey. Experience also includes serving as Head of Ecommerce EMEA at TOMS, where P&L accountability and development of a consumer-first strategy were key tasks, and as EMEA Ecommerce Manager at Under Armour, focusing on customer experience and strategic alignment. Alexander's career began at Euroflorist and The Local Europe AB, with roles specializing in eCommerce management and partnership development. Educational credentials include a Master of Arts in Marketing from Hult International Business School, a Bachelor of Arts in Business Studies from Abertay University, and a Diploma in Business Studies Marketing from the University of Hamburg.