Jaded London
Rory Smith is a seasoned professional in brand partnerships and creative production, currently serving as the Brand Partnerships & Collaborations Manager at Jaded London since July 2023. Prior to this role, Rory held positions at HEAT as Brand & Community Lead and at Alexander McQueen, where responsibilities included Global Brand & Collaborations Manager, Interim Global Head of Communications, and Creative Producer. Rory founded Caplan & Smith and worked as Art Director & Producer from December 2017 to August 2019. Additional experience includes roles as Creative Production Manager at SEEN Connects, Creative Producer at Pauw, and various positions at Gieves & Hawkes. Rory began a career in modeling with FM Models and gained early experience as a Design Intern at French Connection. Educational background includes a Foundation degree in Art and Design from Coleg Sir Gar and studies at Queen Elizabeth High School.
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Jaded London
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jaded london is a unisex streetwear brand for the independent free thinker, with a style as bold as their attitude.