Alexandra Liddy

Managing Director at Jahie Pty Ltd

Alexandra Liddy is a Managing Director who has a strong background in the homewares industry. Alexandra founded Liddy Corporation in 1995 and has since held various leadership roles in companies such as Brandz International and Housewares International. Currently, Alexandra is the Managing Director of Brand Trade Services Pty Ltd, a company that exports Australian lifestyle-inspired homewares globally. Throughout their career, Alexandra has demonstrated expertise in brand development, product sourcing, and international marketing. Alexandra holds degrees from AGSM @ UNSW Business School and has received education from the Australian Institute of Management and Tara CEGS.

Location

Sydney, Australia

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Jahie Pty Ltd

Jahie is a homewares design and supply business that packages the iconic Australian lifestyle and exports it to homes around the globe. With a focus on indoor and outdoor living and the Australian love of good food, our pieces channel a youthful, comfortable, yet sophisticated way of life. Designed with character and heart, our lines inspire self-expression and the celebration of life and the seasons. They are as beautiful as they are functional, as timeless as they are contemporary. We currently own three brands : o Ciroa, which supplies stylish kitchenware, cookware, tableware, storage items, beach accessories and outdoor games o Miniamo, which supplies colourful children’s accessories for baking, cake decorating and home living. o Go Eco (a sub-brand of Ciroa), which designs & supplies eco-friendly kitchen and homewares for sustainable living. We also partner with leading international retailers, designing and manufacturing their discerning private label homeware lines. Our customers have included TJX Group, Selfridges, Amazon, John Lewis, Briscoes Homeware, @home, HOME etc, David Jones, Myer, Big W, Kmart, just for example. With customers at home and overseas – New Zealand, India, USA, Canada, Mexico, UK, South Africa and Israel – we’re proud to present the relaxed Australian lifestyle to the world through our products. We are based in Sydney and ably supported by our manufacturing partners in China, India and Thailand. Founded by award-winning Australian designer Alex Liddy, Jahie was previously known as Brand Trade Services.


Employees

11-50

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