JAM Industries
Caitlin Doherty has extensive work experience in the audio and brand management industries. Caitlin is currently the Vice President of Erikson Audio at Jam Industries Ltd, a position they have held since June 2021.
Prior to that, Caitlin worked at SFM Inc. for a decade, starting in 2010. Caitlin held various roles at SFM, including Manager of Brand Management from October 2017 to September 2020. In this role, they supervised a team responsible for P&L, growth, and strategic and marketing roadmaps. Caitlin also implemented collaboration and communication best practices and coached Brand Managers.
Before their role as Manager of Brand Management, Caitlin served as a Brand Manager for Audio at SFM from January 2013 to October 2017. In this position, they acted as a liaison between various teams and developed product, marketing, and communication strategies. Caitlin also aligned global marketing goals and campaigns with national sales goals and company objectives.
Prior to SFM, Caitlin worked at Airborne Entertainment from 2006 to 2009. Caitlin held several roles during their time there, including Account Manager for Audio for Sprint from October 2008 to December 2009, Product Manager for Audio from June 2008 to December 2009, and Producer for Audio from May 2006 to June 2008.
Throughout their career, Caitlin has demonstrated skills in leadership, brand management, marketing, product development, and communication.
Caitlin Doherty obtained their Bachelor of Music, with a minor in Technology, from McGill University between 2000 and 2003. Caitlin then pursued a Masters degree in Sound Recording, Music at McGill University from 2003 to 2005. Prior to their university education, Caitlin Doherty attended Marianopolis College where they obtained a DEC (Diploma of College Studies) in Music from 1998 to 2000. In addition to their formal education, they obtained a certification as a Bullet Proof Manager from Crestcom International in September 2019.
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JAM Industries
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Founded in 1972, JAM Industries Ltd. began operating in Montreal under the trade name of Erikson Music, and through the 1970’s, witnessed the rapid growth of this Quebec-based company. In the 1980’s JAM Industries widened its scope. In addition to Erikson Music, JAM acquired the Korg Canada line, and created the Erikson Pro Audio division, which allowed greater focus on important market areas. In April 1986, JAM Industries purchased full assets of Coast Wholesale Music Ltd. and proceeded to transform this Western Canadian company from a regional distributor into a full-fledged national marketing and sales force, thus ensuring that JAM had full National distribution of all of its products. In the 1990’s, building on established strengths, the company expanded. It split the Erikson Pro Audio division into two unique divisions, and dove into the lighting market, distributing Martin Professional Lighting products in Canada. Additionally, JAM Industries made its foray into the consumer electronics field with the creation of the Erikson Consumer division. The early 2000s brought a new dimension to the Canadian company, with the addition and acquisition of various sister companies in the Untied States: American Music & Sound, US Music Corp, American Audio & Video and Ashly Audio. Following a consistent upward curve, JAM's growth and diversification continues to strengthen its position in the marketplace, providing a resourceful, reliable, and innovative distribution network