Melissa Bourdon

Director, Digital at JAM Industries

Melissa Bourdon has a diverse work experience in various roles and industries. Melissa is currently working as a Sr. Ecommerce Specialist at Jam Industries Ltd since April 2017. Prior to this, they served as the Global SEO Manager at Lightspeed HQ from April 2016 to March 2017, leading global SEO activities and collaborating with marketing and sales experts. Before that, Melissa worked as a Digital Marketing- Team Lead at Yellow Pages / Pages Jaunes - Canada from November 2014 to April 2016, leading a team of SEO Specialists and Strategists and planning SEO strategies for clients. Melissa also worked as an SEO Campaign Manager at Mediative in 2014, responsible for managing and executing search marketing tactics for client websites. Melissa's earlier experience includes working as an Affiliate Manager at ILABS from September 2012 to February 2014 and as an Assistant to Football Operations at Montreal Alouettes from September 2010 to October 2011.

Melissa Bourdon attended the University of New Hampshire from 2003 to 2007. Melissa did not obtain a degree or specialize in any particular field of study during their time at the university. In 2014, they obtained a certification in Search Engine Optimization for Local Businesses from the institution Uniseo. Melissa also has a certification in Google Analytics, but the details of where and when they obtained this certification are unknown.

Location

Montréal, Canada

Links


Org chart


Teams


Offices

This person is not in any offices


JAM Industries

1 followers

Founded in 1972, JAM Industries Ltd. began operating in Montreal under the trade name of Erikson Music, and through the 1970’s, witnessed the rapid growth of this Quebec-based company. In the 1980’s JAM Industries widened its scope. In addition to Erikson Music, JAM acquired the Korg Canada line, and created the Erikson Pro Audio division, which allowed greater focus on important market areas. In April 1986, JAM Industries purchased full assets of Coast Wholesale Music Ltd. and proceeded to transform this Western Canadian company from a regional distributor into a full-fledged national marketing and sales force, thus ensuring that JAM had full National distribution of all of its products. In the 1990’s, building on established strengths, the company expanded. It split the Erikson Pro Audio division into two unique divisions, and dove into the lighting market, distributing Martin Professional Lighting products in Canada. Additionally, JAM Industries made its foray into the consumer electronics field with the creation of the Erikson Consumer division. The early 2000s brought a new dimension to the Canadian company, with the addition and acquisition of various sister companies in the Untied States: American Music & Sound, US Music Corp, American Audio & Video and Ashly Audio. Following a consistent upward curve, JAM's growth and diversification continues to strengthen its position in the marketplace, providing a resourceful, reliable, and innovative distribution network


Industries

Employees

201-500

Links