JAM Industries
Nataliya Potapova has a diverse and extensive work experience in various marketing roles. Nataliya is currently the Director of Marketing at Exertis | JAM, a position they have held since September 2022. Prior to that, they worked as a Marketing Manager at the same company from March 2019.
Before joining Exertis | JAM, Nataliya worked at Sterling Talent Solutions starting in 2017. Nataliya started as a Client Service Representative from July 2017 to January 2018 and then became a Bilingual Client Service Executive from February 2018 to March 2019.
Nataliya also has experience as a Marketing Manager at their self-employed venture from August 2015 to March 2018. Earlier in their career, they worked at Toyota Motor Corporation as a Marketing Director for the Toyota Omsk branch from September 2008 to June 2015. Nataliya also briefly served as a Marketing Coordinator for the same company from September 2008 to December 2008.
Additionally, Nataliya worked as a Public Relations Specialist at Alcohol Siberian Group from May 2007 to September 2008, where they developed and implemented global communications campaigns and created compelling content for new product launches. Nataliya started their career as a Journalist at a television channel, where they worked from 2001 to 2007.
Nataliya's work experience highlights their expertise in marketing, client service, public relations, and journalism.
Nataliya Potapova earned a Bachelor's degree in Communication from Université de Montréal between 2016 and 2019. Prior to that, they obtained a Bachelor's degree in International Marketing from Omsk State University (OSU) from 2006 to 2009. Nataliya also holds a Bachelor's degree in Foreign Languages and Literatures, General from Omsk State Pedagogical University (OSPU) from 1999 to 2004. In addition to their formal education, Nataliya has pursued further certifications including Digital Marketing from Econsultancy in September 2021, Sales Representative Attestation from Centre d'études commerciales Shadd in August 2015, Stress Management (Toyota) from CBSD Thunderbird Russia in April 2011, Decision making in conflict situations (Toyota) from CBSD Thunderbird Russia in November 2009, and Communication Skills (Toyota) from CBSD Thunderbird Russia in April 2009.
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JAM Industries
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Founded in 1972, JAM Industries Ltd. began operating in Montreal under the trade name of Erikson Music, and through the 1970’s, witnessed the rapid growth of this Quebec-based company. In the 1980’s JAM Industries widened its scope. In addition to Erikson Music, JAM acquired the Korg Canada line, and created the Erikson Pro Audio division, which allowed greater focus on important market areas. In April 1986, JAM Industries purchased full assets of Coast Wholesale Music Ltd. and proceeded to transform this Western Canadian company from a regional distributor into a full-fledged national marketing and sales force, thus ensuring that JAM had full National distribution of all of its products. In the 1990’s, building on established strengths, the company expanded. It split the Erikson Pro Audio division into two unique divisions, and dove into the lighting market, distributing Martin Professional Lighting products in Canada. Additionally, JAM Industries made its foray into the consumer electronics field with the creation of the Erikson Consumer division. The early 2000s brought a new dimension to the Canadian company, with the addition and acquisition of various sister companies in the Untied States: American Music & Sound, US Music Corp, American Audio & Video and Ashly Audio. Following a consistent upward curve, JAM's growth and diversification continues to strengthen its position in the marketplace, providing a resourceful, reliable, and innovative distribution network