JanSport, a VF Company
Jonathan Laser is an experienced Senior Art Director at JanSport, a VF Company, since February 2022. Prior to this role, Jonathan served as Creative Director at Artsy Cannabis, where collaboration across departments enhanced brand development. Jonathan's background includes working as a Sr Graphic Designer at Eagle Creek, where the focus was on creating impactful marketing materials, and as a Freelance Graphic Designer, developing brand identities for various clients. Previous positions include Art Director and Lead Graphic Designer at Curational, overseeing branding for multiple brands, and a Retail Designer at Tradavo, optimizing merchandising for hotels. Jonathan also held a supervisory role at LifeLine for Youth, managing operations and counseling for at-risk youth.
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JanSport, a VF Company
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They’re the original. JanSport started making packs and outdoor gear back in 1967. They're about the journey, the discovery of fun, freedom, and adventure.That’s what inspired their three founders to do something different with their lives—design a better pack that was truly innovative and build a company around it. Now, more than fortyyears later, the journey and the adventure you find along the way is still what drives us and everything they engineer.They design and make world-class products. For everyone. Everywhere. As global citizens, they hold ourselves and their business partners to the highest standards. They’re dedicated to safe, ethical, and lawful manufacturing and adhere to the Fair Labor Association code of conduct. To learn more about the Fair Labor Association, click here. At JanSport, they continue to innovate and build functional gear that fits you and your life—and inspires your journey.