JanSport, a VF Company
Lorien Steele is a seasoned creative professional with extensive experience in leading creative teams and developing strategic marketing solutions for renowned global brands. Currently serving as Global Creative Director at JanSport since April 2024, Lorien previously held the role of Executive Creative Director at Sparkloft Media from January 2017 to April 2024, enhancing the agency's B2C portfolio and focusing on digital and mobile solutions. Earlier experiences include Associate Creative Director at CMD, Art Director at Pop Art, Inc., Senior Designer at Barefoot Proximity, and Jr. Designer at gyro. Lorien holds a Bachelor of Science degree from Ohio University in School of Visual Communications, Multimedia, and Spanish.
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JanSport, a VF Company
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They’re the original. JanSport started making packs and outdoor gear back in 1967. They're about the journey, the discovery of fun, freedom, and adventure.That’s what inspired their three founders to do something different with their lives—design a better pack that was truly innovative and build a company around it. Now, more than fortyyears later, the journey and the adventure you find along the way is still what drives us and everything they engineer.They design and make world-class products. For everyone. Everywhere. As global citizens, they hold ourselves and their business partners to the highest standards. They’re dedicated to safe, ethical, and lawful manufacturing and adhere to the Fair Labor Association code of conduct. To learn more about the Fair Labor Association, click here. At JanSport, they continue to innovate and build functional gear that fits you and your life—and inspires your journey.