Marcela R.

Marcela R. has a diverse work experience in various companies. Marcela started their career as a Reporter and Editor at Terra Networks, where they covered politics, law, economics, and local news. Marcela then worked as a Producer at Record TV, focusing on special reportages. Marcela joined Brazcarnes Participações S/A as a Communications Director, where they played a key role in establishing the Communications Department and managing product and project development, public relations, and marketing and communications strategies. Later, they served as an Executive Director at Propeg, overseeing the Sao Paulo and Rio de Janeiro offices and leading communications for clients such as Petrobras, Coca-Cola, and government entities. Marcela then joined J&F Investimentos S.A as the Head of PR, responsible for public relations, institutional communications, advertising, and crisis management. Currently, they hold the position of Executive Director of Corporate Affairs at JBS, leading the Corporate Mkt and Communications and Institutional Relations departments, managing stakeholder relationships, and implementing the company's ESG agenda.

Marcela R. completed their Graduation in Journalism from Pontifícia Universidade Católica de São Paulo, from 2007 to 2010. Later, they pursued a Post graduation in Political Marketing from Escola de Comunicações e Artes (ECA-USP), from 2013 to 2015.