JCLA Labs is a Detroit‑area business consulting firm founded by Justin Counts.  Dedicated to catalyzing revenue generation through strategic new business development, process innovation, and growth‑oriented initiatives. Leveraging 25 years of proven leadership across global automotive, luxury, and consulting sectors—the firm partners with organizations to ideate, pilot, and scale transformation. From incubating disruptive service models and consultative selling frameworks to embedding agile process redesigns and MVP prototyping, JCLA Labs empowers clients to unlock new markets, optimize existing operations, and sustain scalable success.

JCLA Labs

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