J.D. Power
William Lathrop has a diverse work experience in the automotive and financial management industries. William started their career in 1992 with General Motors Acceptance Corp. as an Area Financial Services Manager. From 1998 to 2000, they worked as a General Sales Manager at Portsmouth Chevrolet, Inc. William then served as a Regional Sales Manager at Wizard Finance Systems from 2000 to 2001 and as a Northeast Regional Marketing Manager at LML Technologies Inc. from 2001 to 2004. From 2004 to 2005, they worked as a Business Development Manager at Evergreen Systems, Inc. In 2005, they joined MenuVantage as the National Sales Manager and later became the Principal Chief Marketing Officer at US Equity Advantage from 2005 to 2016. Currently, they are the Director of Sales at J.D. Power for the Darwin Automotive™ / Superior Integrated Solutions division.
William Lathrop attended the University of Maine from 1987 to 1991, where they obtained a Bachelor of Science degree in Finance.
J.D. Power
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At J.D. Power we amplify the voice of the consumer, and help brands improve the value of their products and services. Together, these principles empower everyone in the global commerce ecosystem, enabling better purchase decisions – and better business results. Since 1968, companies around the world have trusted J.D. Power to generate and gather the consumer insights that illuminate and inform business success. J.D. Power quality and satisfaction measurements are based on responses from millions of consumers annually, resulting in actionable tools and insights to help the firm's clients better serve their customers and be more profitable.