Xiling Y. (Celine)

Research Analytics Manager, Syndicated Research Team at J.D. Power

Xiling (Celine) Y. has a diverse work experience in various industries. Xiling (Celine) started their career in 2011 as a Summer Intern at Changjiang Securities Co., Ltd, where they participated in internal investment committees and conducted financial modeling and research. Xiling (Celine) then worked as a Program Coordinator at MultiCultural Radio Broadcasting, Inc., where they researched and selected radio program topics and engaged in recording and editing voice clips.

In 2014, Xiling joined New Oriental Education & Technology Group as a Product Manager. Xiling (Celine) then moved on to Career Dream Technology Limited, where they served as a Program Manager, leading a team and running multiple investment banking training programs. Xiling (Celine) was responsible for the P/L of the programs and achieved a 42% gross profit goal. Xiling also contributed to online marketing content and brand awareness through digital media platforms.

In 2016, Xiling joined Beijing Weying Entertainment Technology Co., Ltd as an Imported Film Business Manager. In this role, they conducted pre-release marketing plans and movie data analysis for imported U.S. movies, designed and executed marketing campaigns, organized special movie screening events, and contributed to brainstorming for creative digital advertising contents.

Xiling then pursued an MBA and worked as a Consumer Insights MBA Intern at Dolby Laboratories in 2018. Xiling (Celine) later joined The Coca-Cola Company as an MBA Consultant for a brief period.

In 2019, Xiling joined NielsenIQ as an Associate Manager, Advanced Analytic Consulting, where they effectively utilized advanced analytics and provided consulting services. Most recently, they joined J.D. Power as a Research Analytics Manager, focusing on the Syndicated Research Team.

Throughout their career, Xiling has demonstrated strong skills in research, analytics, program management, marketing, and team leadership. Xiling (Celine) has shown a passion for data analysis, marketing strategies, and delivering customer-centric content.

Xiling (Celine) Y. has a diverse educational background. From 2017 to 2019, they attended the University of California, Davis, where they pursued a Master of Business Administration (MBA) degree with a focus on Marketing and Strategy. Prior to that, from 2009 to 2013, they completed their Bachelor of Arts (B.A.) degree at the University of Connecticut, majoring in Applied Mathematics and minoring in Digital Arts. During their time at the University of Connecticut, they participated in an exchange program at UCL in 2012, where they studied Computer Science. Furthermore, they completed their high school education at NO.1 Middle School Affiliated to Central China Normal University from 2005 to 2008, although their field of study is unspecified.

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Detroit, United States

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J.D. Power

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At J.D. Power we amplify the voice of the consumer, and help brands improve the value of their products and services. Together, these principles empower everyone in the global commerce ecosystem, enabling better purchase decisions – and better business results. Since 1968, companies around the world have trusted J.D. Power to generate and gather the consumer insights that illuminate and inform business success. J.D. Power quality and satisfaction measurements are based on responses from millions of consumers annually, resulting in actionable tools and insights to help the firm's clients better serve their customers and be more profitable.


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