JDE Peet's
Aaron Kumar is a seasoned marketing professional with a strong background in brand management and retail partnerships. Currently serving as Senior Brand Manager for Instant Coffee and Kenco Equity at JDE Peet's, Aaron previously held positions including Brand Manager for L'OR Capsules and L'OR BARISTA. Prior experience includes serving as Retail Partnerships Manager at The Football Association and Marketing Manager at Waitrose, where Aaron also completed a Graduate Leadership Programme. Aaron began the career as an intern at Brothers and Sisters. Educational qualifications include a Bachelor's Degree in Business Management from the University of Surrey and a Mini MBA in Brand Management from Marketing Week, expected to be completed in July 2024.
This person is not in the org chart
This person is not in any offices
JDE Peet's
8 followers
We are the world's leading pure-play coffee and tea company, with local roots dating back over two centuries: In 1753 in Joure, the Netherlands, Egberts Douwe founded his first coffee outlet. Over a century later, in 1895, Johann Jacobs opened his first grocery business in Bremen, Germany. Then in 1966, in Berkeley, California, Alfred Peet opened his first Peet's coffee store. Today, we unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. We serve approximately 4,200 cups of coffee or tea every second, and in 2022 generated total sales of EUR 8.2 billion and employed a global workforce of more than 20,000 employees. We: • are powered by our purpose: We unleash the possibilities of coffee and tea to create a better future; • are led by our vision: A coffee & tea for every cup; and • believe: It’s amazing what can happen over a cup of coffee or tea.