JDE Peet's
Amir K Asghari leads the digital strategy for R&D at JDE Peet's, focusing on data, automation, and AI. He also serves as the Global R&D- Value Creation Lead for the Pure Instant Category, Global R&D- Technology Development Expert in the Technology Solutions Platform, and Global R&D- Process Development Lead in the New Technologies Team. Additionally, he was involved in dairy process and formulation development for the Tassimo Category. Before joining JDE Peet's, Amir worked as a Research Fellow at the University of Birmingham, focusing on fundamental research in Food & Beverage formulation design and processing. He holds an MBA from Quantic School of Business and Technology, an EngD in Chemical Engineering, and an MEng in Chemical Engineering from the University of Birmingham.
This person is not in the org chart
This person is not in any teams
JDE Peet's
8 followers
We are the world's leading pure-play coffee and tea company, with local roots dating back over two centuries: In 1753 in Joure, the Netherlands, Egberts Douwe founded his first coffee outlet. Over a century later, in 1895, Johann Jacobs opened his first grocery business in Bremen, Germany. Then in 1966, in Berkeley, California, Alfred Peet opened his first Peet's coffee store. Today, we unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. We serve approximately 4,200 cups of coffee or tea every second, and in 2022 generated total sales of EUR 8.2 billion and employed a global workforce of more than 20,000 employees. We: • are powered by our purpose: We unleash the possibilities of coffee and tea to create a better future; • are led by our vision: A coffee & tea for every cup; and • believe: It’s amazing what can happen over a cup of coffee or tea.