JDE Peet's
Annemijn Strop is an experienced marketing professional with a focus on brand strategy and category management. Currently serving as the Global Category Marketing Manager for Ground at JDE Peet's since May 2016, Annemijn has previously held roles within the company as Senior Brand Manager for Roast & Ground and Beans. Before joining JDE Peet's, Annemijn spent nearly a decade at Ahold, where responsibilities included shaping brand strategy as a Brand Strategy Manager and optimizing store formats as a Format Differentiation Manager. Early career experience at HEINEKEN as a Junior Research Manager contributed to a solid foundation in market intelligence. Annemijn holds a Master's degree in Business Administration (Marketing) from the University of Groningen.
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JDE Peet's
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We are the world's leading pure-play coffee and tea company, with local roots dating back over two centuries: In 1753 in Joure, the Netherlands, Egberts Douwe founded his first coffee outlet. Over a century later, in 1895, Johann Jacobs opened his first grocery business in Bremen, Germany. Then in 1966, in Berkeley, California, Alfred Peet opened his first Peet's coffee store. Today, we unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. We serve approximately 4,200 cups of coffee or tea every second, and in 2022 generated total sales of EUR 8.2 billion and employed a global workforce of more than 20,000 employees. We: • are powered by our purpose: We unleash the possibilities of coffee and tea to create a better future; • are led by our vision: A coffee & tea for every cup; and • believe: It’s amazing what can happen over a cup of coffee or tea.