JDE Peet's
Céline Borrat-Michaud has an extensive background in brand management and marketing, with experience working in various renowned companies such as JDE Peet's, Jacobs Douwe Egberts, Mondelēz International, and Kraft Foods. She has successfully led multiple teams and projects, specializing in coffee, chocolate, biscuits, and cereal bars. With a Master's degree from ESSEC Business School, Céline has consistently demonstrated strong leadership abilities and a talent for driving growth and innovation within the consumer goods industry.
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JDE Peet's
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We are the world's leading pure-play coffee and tea company, with local roots dating back over two centuries: In 1753 in Joure, the Netherlands, Egberts Douwe founded his first coffee outlet. Over a century later, in 1895, Johann Jacobs opened his first grocery business in Bremen, Germany. Then in 1966, in Berkeley, California, Alfred Peet opened his first Peet's coffee store. Today, we unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. We serve approximately 4,200 cups of coffee or tea every second, and in 2022 generated total sales of EUR 8.2 billion and employed a global workforce of more than 20,000 employees. We: • are powered by our purpose: We unleash the possibilities of coffee and tea to create a better future; • are led by our vision: A coffee & tea for every cup; and • believe: It’s amazing what can happen over a cup of coffee or tea.