JDE Peet's
Céline Veldeman is a seasoned marketing professional with extensive experience in brand management and digital strategy, primarily within the coffee sector at JDE Peet's. As the Brand Manager for the Single Serve Coffee Capsules Category, Céline leads the espresso category and manages the L'OR and Douwe Egberts brands in Belgium and Luxembourg. Previous roles include Digital & Media Manager, where strategy definition for various brands was paramount, and Digital Marketing Specialist, focusing on digital strategies and lead generation. Céline's background also includes leadership in marketing activities for major brands at LUON, as well as foundational experience in PR and communications through internships. Céline's academic qualifications span multiple degrees in communication and business from prominent universities.
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JDE Peet's
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We are the world's leading pure-play coffee and tea company, with local roots dating back over two centuries: In 1753 in Joure, the Netherlands, Egberts Douwe founded his first coffee outlet. Over a century later, in 1895, Johann Jacobs opened his first grocery business in Bremen, Germany. Then in 1966, in Berkeley, California, Alfred Peet opened his first Peet's coffee store. Today, we unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. We serve approximately 4,200 cups of coffee or tea every second, and in 2022 generated total sales of EUR 8.2 billion and employed a global workforce of more than 20,000 employees. We: • are powered by our purpose: We unleash the possibilities of coffee and tea to create a better future; • are led by our vision: A coffee & tea for every cup; and • believe: It’s amazing what can happen over a cup of coffee or tea.