JDE Peet's
Charissa Ket is a seasoned E-commerce professional with extensive experience in developing and optimizing online sales strategies across various companies. Currently serving as a sr. Global Content System Specialist E-Commerce at JDE Peet's, Charissa previously held the role of E-Commerce Manager at Pink Gellac, where responsibilities included managing the E-commerce strategy and driving sales growth. Charissa's earlier roles encompass significant positions like Queen of E-commerce and Queen of Online Sales at Kings Of Indigo, and Global Content Coordinator at Rituals, focusing on content management, customer experience, and collaboration with marketing teams. Charissa's academic background includes a Bachelor in Fashion Technology from the Amsterdam Fashion Institute and a minor in Branding from Avans University of Applied Sciences.
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JDE Peet's
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We are the world's leading pure-play coffee and tea company, with local roots dating back over two centuries: In 1753 in Joure, the Netherlands, Egberts Douwe founded his first coffee outlet. Over a century later, in 1895, Johann Jacobs opened his first grocery business in Bremen, Germany. Then in 1966, in Berkeley, California, Alfred Peet opened his first Peet's coffee store. Today, we unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. We serve approximately 4,200 cups of coffee or tea every second, and in 2022 generated total sales of EUR 8.2 billion and employed a global workforce of more than 20,000 employees. We: • are powered by our purpose: We unleash the possibilities of coffee and tea to create a better future; • are led by our vision: A coffee & tea for every cup; and • believe: It’s amazing what can happen over a cup of coffee or tea.