JDE Peet's
Christian Weise is an experienced marketing professional currently serving as Marketing Manager for JACOBS DOUWE EGBERTS since June 2020, leading consumer and shopper marketing for various coffee brands in Switzerland. With a strong background in the beverage industry, Christian held positions such as Marketing Director at HEINEKEN, where oversight included the marketing of global and local beer brands, and Group Brand Manager, responsible for global portfolio management. Prior experience includes senior roles at Carlsberg Group and Procter & Gamble, focusing on brand positioning, market research, and e-commerce strategies. Christian holds an MBA in Marketing from Western Illinois University and a Bachelor's equivalent degree in Economics from the University of Bayreuth.
This person is not in the org chart
This person is not in any offices
JDE Peet's
8 followers
We are the world's leading pure-play coffee and tea company, with local roots dating back over two centuries: In 1753 in Joure, the Netherlands, Egberts Douwe founded his first coffee outlet. Over a century later, in 1895, Johann Jacobs opened his first grocery business in Bremen, Germany. Then in 1966, in Berkeley, California, Alfred Peet opened his first Peet's coffee store. Today, we unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. We serve approximately 4,200 cups of coffee or tea every second, and in 2022 generated total sales of EUR 8.2 billion and employed a global workforce of more than 20,000 employees. We: • are powered by our purpose: We unleash the possibilities of coffee and tea to create a better future; • are led by our vision: A coffee & tea for every cup; and • believe: It’s amazing what can happen over a cup of coffee or tea.