JDE Peet's
Elena Romantsova is an experienced professional in trade marketing and sales analysis, currently serving as the Regional Trade Marketing Manager at JACOBS DOUWE EGBERTS since December 2015. Previously, Elena held various positions at Mondelēz International, including Sales Revenue Planning Leader and Analyst of SS&D, where responsibilities encompassed market analysis, budget management, strategy development, and sales team motivation programs. Earlier experience includes roles at MTS Group as a Senior Reporting and Analysis Specialist and HJ Heinz as a Sales Analyst, focusing on analytical reporting, sales forecasting, and the establishment of analytical systems. Elena holds a Bachelor's degree in Business Statistics from Saint-Petersburg State University of Economics and Finance and further education from the University of Potsdam.
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JDE Peet's
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We are the world's leading pure-play coffee and tea company, with local roots dating back over two centuries: In 1753 in Joure, the Netherlands, Egberts Douwe founded his first coffee outlet. Over a century later, in 1895, Johann Jacobs opened his first grocery business in Bremen, Germany. Then in 1966, in Berkeley, California, Alfred Peet opened his first Peet's coffee store. Today, we unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. We serve approximately 4,200 cups of coffee or tea every second, and in 2022 generated total sales of EUR 8.2 billion and employed a global workforce of more than 20,000 employees. We: • are powered by our purpose: We unleash the possibilities of coffee and tea to create a better future; • are led by our vision: A coffee & tea for every cup; and • believe: It’s amazing what can happen over a cup of coffee or tea.